My App Store Pricing Experiment: The Final Chapter

September 1st, 2010

Today is my final update on the pricing experiment I started back in May. You can read the previous posts here and here. The goal of the experiment was to see if the sales trend for Labor Mate would continue at the higher price of $1.99. After three full months, I can say the higher price has done more harm than good.

Labor Mate continues to bring in over $1K per month despite the higher price, but the trend doesn’t look good. Over the last few weeks, the number of sales has decreased everywhere except in Japan. For some reason, sales are up in Japan and if not for Japanese sales in August, Labor Mate would have posted it’s worse sales month in 6 months.

Since it’s inception date, revenue for Labor Mate has been on a slow but steady rise. The higher price has reversed that trend. Labor Mate now appears to be on a slow but steady fall. Not only that, Labor Mate, which at one time was in the Health and Fitness Top 100 category in App Stores throughout the world, is not longer visible on any Top 100 chart, anywhere. This three month pricing experiment maybe the start of a slow death for Labor Mate, but it’s not done for yet.

I have big plans in the works, and a new update is just around the corner. I was planning a big release in a few weeks that would hopefully justify the $1.99 price tag in the eyes of consumers but I’m changing my strategy. Starting today, Labor Mate is back down to 99 cents, and instead of a big update in a few weeks, I’m going to release 3 or 4 updates over the next 1 to 2 months. My goal here is to get Labor Mate back on track and return to the trend I was seeing before the price increase.

Update: One thing I should point out is Labor Mate has a lot of competition. The other similar apps cost between free and 99 cents. This maybe a key reason why a $1.99 Labor Mate cannot sustain the slow but steady growth seen by the 99 cent Labor Mate.




iPad Stylus Review

August 29th, 2010

I admit I don’t have a strong need for a stylus when using my iPad, but there have been occasions when I wish I had one. Using my finger to take notes in a drawing app is sometimes frustrating to me. My finger drawn text is usually too large, and on hot summer days, my finger doesn’t always glide smoothly over the surface of my iPad. So I decided to give an stylus a try. The problem was, which stylus to buy.

I narrowed my search down to two styluses, the Pogo Sketch from Ten One Design and the Boxwave Capacitive iPad Stylus. I spent more time than I should have reading reviews of both only to come to the conclusion: I don’t know which one to buy. So I bought both.

The Pogo Sketch gets points for price ($10.78 on Amazon at the time), which is much less than the Boxwave ($20.95 plus $4 shipping). Both work well on my iPad. The Pogo Sketch is longer and thinner, and felt cheaper than the Boxwave. The Boxwave stylus is heavier and thicker, much like a nice ball point pen, but it is short. I personally don’t mind the shortness since I’ve carried short pens in my pocket for most of my life, but others might not care for it.

The tip on the Pogo is shaped differently than on the Boxwave. With the Pogo tip, I can hold the stylus in different positions as I draw, sort of like a pencil. The Boxwave, on the other hand, is like using a pen. I find myself holding it in the same position as I would a pen.

The Pogo tip also looks like it could wear out quickly. With both styluses I must use more pressure to draw than I would with pencil and paper. I can’t help but feel I will flatten out the Pogo tip quickly with regular use. On the other hand, the Boxwave tip looks and feels solid, and I don’t have the same concern of it wearing out.

After spending time with both, I decided I prefer the Boxwave Capacitive iPad Stylus over the Pogo Sketch. I like the thickness and weight of the Boxwave, and it doesn’t have that cheap feel that the Pogo does. But $25 is a lot to spend. Given the amount of time I will use a stylus and having played with both, I know I would have been happy with the Pogo Sketch. But since I bought both, I will continue using the Boxwave stylus, and I will likely give away the Pogo Sketch at an NSHappyHour or similar event.

Speaking of NSHappyHour, I brought both styluses with me to the July NSHappyHour for others to try out. Jon Lee was kind enough to email me his own review, which I’ve included here. I love his final verdict.

Finger:

Pros: Always available when you need it. If you lose one, there is always another.

Cons: Pen tip is too squishy, and big. Writing by finger is an awkward user experience.

Pogo Sktech

Pros: Tip feels smaller, like you’re drawing with a thin Crayola marker. Using a stylus is familiar as a experience, as compared to finger painting.

Cons: The squishy sponge material makes me afraid that if I press too hard I will scratch the iPad surface with the edge of the ring that holds the sponge. Sponge feels very rippable after continued use.

Boxwave Capacitive iPad Stylus

Pros: Good weight, feels substantial. The tip, being rubber, feels like it could last longer than the Pogo.

Cons: The rubber end is like the bulb end of a turkey baster. And it feels like you’re writing with one. The thicker footprint does not make me feel like I have a high chance of being accurate when I draw. And $20? Really?

Verdict:
Make your own.




ANN: Hey Peanut 1.3 is in the App Store

August 26th, 2010

HeyPeanut-1.3-preview2.pngHey Peanut 1.3 is now available in the App Store. The 1.3 update to Hey Peanut includes a new safari theme and all new animal sound effects.

What is Hey Peanut? Hey Peanut is a photo app for toddlers available on iPhone and iPad. Parents add pictures to Hey Peanut and optionally record a message on each picture. Then your 1 to 3 year old can flip through the pictures, touching each one to hear the recorded message. Hey Peanut also includes colorful themes with fun sound effects to entertain your child.

Keep an eye on the @HeyPeanutApp and @WhitePeak Twitter feeds for free promo codes.




Don’t Rely on UIDevice orientation for Rotation

August 23rd, 2010

Last week I tweeted about having rotation issues with an iPad app I’m working on. This is the second time in recent weeks I’ve encountered rotation issues in an app. In both instances I was using a UIScrollView so I started thinking the UIScrollView was source of my problems. In the most recent instance the UIScrollView contains a UIView that uses a number of CALayer instances for content display.

For those who don’t know, in Mac OS X 10.5 and greater, CALayer has the autoresizingMask property. Unfortunately this property does not exists under iOS, so it’s up to my code to do the resizing CALayers as needed. This is where the rotation issue revealed itself.

As the device is rotated from portrait to landscape, or vice versa, my view must resize and adjust the layout of the CALayers. Because UIView does not receive the rotation notifications I decided to be smart and use the orientation property from UIDevice. So in my view I had code similar to this:

UIInterfaceOrientation interfaceOrientation = [[UIDevice currentDevice] orientation];
if (UIInterfaceOrientationIsLandscape(interfaceOrientation) == YES) {
  // Adjust for landscape.
} else {
  // Adjust for portrait.
}

What I failed to realize, however, is that the property orientation will always return 0 unless orientation notifications are enabled. Here is a quote directly from the Developer Documentation:

“The value of this property always returns 0 unless orientation notifications have been enabled by calling beginGeneratingDeviceOrientationNotifications.”

Doh! Guess I should have RTFM sooner.

Because the orientation property will return 0, sometimes the view in my app would not rotate. But I didn’t know this was the source of the problem at the time.

After banging my head over and over on the wall, I decided to investigate exactly what was happening. I never suspected [[UIDevice currentDevice] orientation] but eventually I noticed it was returning 0. This seemed odd so I checked the Developer Documentation. I wasn’t expecting to learn anything new. Boy, was I wrong. I was surprised when I read the property always returns 0 when orientation notifications are not enabled.

I now knew the source of my rotation problems, and a likely quick fix to the problem would have been to call beginGeneratingDeviceOrientationNotifications, get the device orientation, then call endGeneratingDeviceOrientationNotifications. But this just seemed wrong to me. The better fix, in my opinion, is to rely on the rotation notifications received by the view controller, so that’s exactly what I did.

Now in my particular situation, there are two times I want to resize and layout the CALayers in the UIView. One of those times is when the device is rotated, which is when the view controller receives the willRotateToInterfaceOrientation:duration: message. This was easy to solve. I added an adjustLayoutToInterfaceOrientation: method to my UIView and I call the method inside the UIViewController’s willRotateToInterfaceOrientation:duration: method. For example:

- (void)willRotateToInterfaceOrientation:(UIInterfaceOrientation)toInterfaceOrientation
                                duration:(NSTimeInterval)duration
{
   [view_ adjustLayoutToInterfaceOrientation:toInterfaceOrientation];
}

The other time my UIView needs to adjust the layout of the CALayers is when the UIScrollView scrolls. I’m using a modified version of Matt Gallagher’s virtual pages in a UIScrollView approach, so the contents of my view changes as the user scrolls. This is where, previously, I was trying to be smart and use the orientation property from UIDevice. But what I really need is the current orientation as received in the most recent call to willRotateToInterfaceOrientation:duration:.

My solution was to add the ivar currentOrientation to my view controller. My view already has a reference to the view controller. I exposed currentOrientation so my view can retrieve the property value. This allowed me to replace the [[UIDevice currentDevice] orientation] code with [controller currentOrientation]. Now the view always knows the current orientation and the app does not need to enable orientation notification in code.

As a result, the first code snippet in this posting changes to:

UIInterfaceOrientation interfaceOrientation = [controller_ currentOrientation];
if (UIInterfaceOrientationIsLandscape(interfaceOrientation) == YES) {
  // Adjust for landscape.
} else {
  // Adjust for portrait.
}

And the willRotateToInterfaceOrientation:duration: implementation changes to:

- (void)willRotateToInterfaceOrientation:(UIInterfaceOrientation)toInterfaceOrientation
                                duration:(NSTimeInterval)duration
{
   currentOrientation_ = toInterfaceOrientation;
   [view_ adjustLayoutToInterfaceOrientation:toInterfaceOrientation];
}

This has been an eye opener for me, and I now have a new rule of thumb. Never use UIDevice orientation in code that is responsible for the resizing and layouts of subviews and CALayers.




New Safari Theme for Hey Peanut

August 21st, 2010

HeyPeanut-1.3-preview2.pngAt long last, a new theme is coming to Hey Peanut. Hey Peanut 1.3 was submitted to Apple today. This update includes a new safari theme for toddlers to enjoy. There is a hippo, giraffe, zebra, and a friendly lion. Also included in this update are all new animal sounds recorded from actual animal.

Previous releases of Hey Peanut used family-made sounds. What do I mean by “family-made” sounds? Well, the animal sounds were recordings of my wife and me attempting to mimic each of the farm animals. The sounds were silly but lacked a certain level of professionalism. Hey Peanut 1.3 will use all new sounds, and this time the animal sounds are the actual sounds from real animals, with one exception. A giraffe doesn’t really make a sound, so in Hey Peanut the giraffe sounds like a giggling kid. Of course, that kid giggling is my son, Rowan, so there is still a family touch in this new release.

Hey Peanut 1.3 should be available for download from the App Store very soon. Meanwhile, keep an eye on the White Peak Software Twitter account, @whitepeak, for promo codes to redeem a free copy of Hey Peanut (U.S. App Store only).




Crazy Busy Last Week

July 27th, 2010

Life has been crazy busy over the last week but fun at the same time. I’m wrapping up a client project, and last week I spoke about iPad programming at the NYC iPhone Developer Meet-up. The next day I followed up the talk with a one-day training class on learning iPad programming. Thanks goes out to Julio Barros of E-String for keeping me busy last week, I mean for giving me the opportunity to talk and teach.

One of the more interesting things that happened last week was being interviewed by a reporter from the largest news service in China. Here’s a picture from the interview, and yes, I look like a zombie in the picture. The reported asked some really good questions, and I think the interview went really well. But it’s doubtful I’ll ever see the interview since it will only air in China and the interview is unlikely to be available online. Still, it was fun to do.

A highlight from last week was seeing friends, old and new, Thursday night for drinks after the meet up. Made me realize how much I miss living in New York.




Some Useful Books for iOS Developers

July 26th, 2010

Last week I had the opportunity to teach a one-day class on learning iPad programming. One of the students asked what books I recommend. A friend asked the same question over the weekend, so I thought I might as well post the list of books on iOS and Objective-C programming I have found helpful.




A Really Simply Timer

July 19th, 2010

SimpleTimer.pngA friend asked if I would put together a sample iOS app that shows how to display a stopwatch timer like the one used in Labor Mate. It seemed like a fun exercise to break up the night, so I said, “Sure, why not.”

I decided others might find the sample source code useful so I posted the project to github for all to enjoy. The piece devs might find interesting is the KTStopwatch class. This is a simplified version of the class I use in Labor Mate. It supports wall clock and elapsed time.

The source code is licensed using The MIT License, so do with it what you like. Enjoy.




Hiring iOS Developers in the Boston Area

July 9th, 2010

Jonathan Kardos has an excellent article on Boston Innovation explaining how to find a mobile app developer in Boston. NSHappyHour even gets a mention, which is great. But one thing left out of Jonathan’s article are national events such as 360idev.

Speaking from personal experience, attending events like 360idev is a great way to not only meet and network with developers but for developers to find work, whether they are looking for a permanent position or contract work. This is one of the many reasons I return to 360idev event after event, and why I will be at the next one in Austin TX on November 7th through the 10th.




ANN: Hey Peanut 1.2 is in the App Store

July 7th, 2010

I’m happy to announce version 1.2 of Hey Peanut, the photo app for toddlers available on the iPhone and iPad, is now available in the App Store. This update fixes bugs reported on iOS4 and adds new HD artwork for iPhone 4.